Personalize your content to reach the right target

Is your content in the driver seat or is your focus on hitting deadlines and meeting expectations? Slow it down and reassess. Successful campaign copy is focused, personalized and targeted on the key audience. Try these top tips to staying true to your message.

Know your audience. Target the content to meet your specific audience, sharing knowledge that drives their interest, sets you apart from others in your industry and engages the reader to look for more from your business.

Watch your language. Sure, according to the Oxford English Dictionary, the English language currently contains over 170,000 words at the present moment, but that doesn’t mean you have to use every one of them in your copy. Maintain a level-playing field when it comes to content and keep the context relative.

Play it Out. Your content will flow through various platforms and come in contact with numerous end-users. The trick is to maintain focus on the audience, watch their engagement and look for opportunities to add value to your brand messaging.

When it’s time to create your next campaign, whether it’s social or content, ask yourself – do I know my audience? Don’t hit ‘SEND’ until you have determined if Uncle Jack is really the right fit for that social post on the newest campaign. He just might not be the right audience.

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