OUR MUSINGS
Telling a Story with Your Marketing: The Art of Balancing Copy and Design
There are millions of stories being told every day. A person is bombarded with words and images throughout their waking hours — status updates and shared articles on Facebook, a flyer or catalog received in the mail, ads that appear on every webpage, billboards seen...
The dgs Team, a Group with Diverse Interests
The dgs team is a unique bunch of people. While we collaborate and coordinate on client projects, the truth is we are all radically different individuals with different tastes, talents and interests. Case in point: recently, an office-wide survey was sent out to gauge...
When Remarketing Goes Wrong
Marketers can save themselves a lot of trouble by routinely asking, ‘what’s the worst that can happen?’ That may sound a bit pessimistic or cynical, but I disagree. If you don’t foresee potential problems, you’re helpless to avoid them. Few, if any, ideas are truly...
3 Tips for Marketing IIoT to Manufacturers
The Industrial Internet of Things (IIoT) is all the buzz in manufacturing right now. Using sensors, machine-to-machine communications and the Internet to share and access data throughout the plant--and even beyond its walls--creates tremendous opportunities for...
There is Still Time to Plan for a Great 2016
If you find yourself well into this new year without a finalized marketing communications plan, or have been frustrated in past years with plans that don’t produce the results you want, don’t worry. It’s not too late to develop a plan that meets your marketing and...
Creating a Campaign That Gets Inside Their Heads
When marketing to technically-minded people, it’s absolutely vital to understand where they’re coming from and what they want and need. Without that basic information and the resulting ability to talk in their language, any creative campaign will fall short of...
Lessons Learned From Pubcon 2014
Digital Communications Associate Austin Hostetter recently spent a week at Pubcon 2014 as part of his role on our team. Here are his thoughts on the event. There are few things that can trump spending an entire work week in Las Vegas (at least in my opinion), which is...
Why Use Google+?
If you’ve ever attended a conference, luncheon, or workshop, marketers are always stressing the importance of using Google+ as part of a social media strategy. You most likely have heard things like: “It is the next big social media network.” “The number of people...
5 Unique Targeting Factors of Facebook Ads
Very few companies know as much about their users as Facebook does. Facebook is constantly collecting information about your likes, dislikes, demographics, friends, and web history. Every time you log into Facebook (through a computer or mobile device), data is being...
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Fishers, IN 46037