Code of Ethics

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dgs Marketing Engineers Code of Ethics*

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PREAMBLE

[/vc_column_text][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Professional Values”][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Principles of Conduct”][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Commitment and Compliance”][vc_separator type=”transparent” border_style=”” up=”10″ down=”10″][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]This Code applies to all dgs employees. The Code is designed to be a useful guide for employees as they carry out their ethical responsibilities. This document is designed to anticipate and accommodate, by precedent, ethical challenges that may arise. The scenarios outlined in the Code provision are actual examples of misconduct. More will be added as experience with the Code occurs.

dgs Marketing Engineers is committed to ethical practices. The level of public trust our team members seek, as we serve the public good, means we have taken on a special obligation to operate ethically.

The value of our reputation depends upon the ethical conduct of everyone affiliated with dgs. Each of us sets an example for each other – as well as other professionals – by our pursuit of excellence with powerful standards of performance, professionalism, and ethical conduct.

Ethical practice is the most important obligation of all dgs employees.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_color=”#f5f5f5″ padding_top=”50″ padding_bottom=”50″ css_animation=””][vc_column][vc_row_inner row_type=”row” type=”grid” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]

CORE PROVISIONS

[/vc_column_text][vc_column_text]This statement presents the core values of dgs and, more broadly, of our profession. These values are the fundamental beliefs that guide our behaviors and decision-making process. We believe our professional values are vital to the integrity of the profession as a whole.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator type=”transparent” border_style=”” up=”25″ down=”25″][vc_row_inner equal_height=”yes” row_type=”row” type=”grid” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=””][vc_column_inner width=”1/3″][vc_column_text]

LOYALTY

[/vc_column_text][vc_column_text]We are faithful to those we represent, while honoring our obligation to serve the public interest.[/vc_column_text][vc_separator type=”transparent” border_style=”” up=”10″ down=”10″][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]

INDEPENDENCE

[/vc_column_text][vc_column_text]We provide objective counsel to those we represent. We are accountable for our actions.[/vc_column_text][vc_separator type=”transparent” border_style=”” up=”10″ down=”10″][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]

FAIRNESS

[/vc_column_text][vc_column_text]We deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. We respect all opinions and support the right of free expression.[/vc_column_text][vc_separator type=”transparent” border_style=”” up=”10″ down=”10″][/vc_column_inner][/vc_row_inner][vc_row_inner gap=”20″ row_type=”row” type=”grid” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=””][vc_column_inner width=”1/3″][vc_column_text]

ADVOCACY

[/vc_column_text][vc_column_text]We serve the public interest by acting as responsible advocates for those we represent. We provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate.[/vc_column_text][vc_separator type=”transparent” border_style=”” up=”10″ down=”10″][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]

HONESTY

[/vc_column_text][vc_column_text]We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.[/vc_column_text][vc_separator type=”transparent” border_style=”” up=”10″ down=”10″][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]

EXPERTISE

[/vc_column_text][vc_column_text]We acquire and responsibly use specialized knowledge and experience. We advance the profession through continued professional development, research, and education. We build mutual understanding, credibility, and relationships among a wide array of institutions and audiences.[/vc_column_text][vc_separator type=”transparent” border_style=”” up=”10″ down=”10″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” border_color=”#f5f5f5″ padding_top=”50″ padding_bottom=”50″ css_animation=””][vc_column][vc_row_inner row_type=”row” type=”grid” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]

STATEMENT OF PROFESSIONAL VALUES

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FREE FLOW OF INFORMATION

[/vc_column_text][vc_column_text]Protecting core principles and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision making.

INTENT:

To maintain the integrity of relationships with the media, influencers and the public. To aid informed decision-making.

GUIDELINES:

dgs employees shall:[/vc_column_text][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Preserve the integrity of the process of communication.”][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Be honest and accurate in all communications.”][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Act promptly to correct erroneous communications for which the employee is responsible.”][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Preserve the free flow of unprejudiced information when giving or receiving gifts by ensuring that gifts are nominal, legal, and infrequent according to agency policy.”][vc_separator type=”transparent” border_style=”” up=”10″ down=”10″][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]

COMPETITION

[/vc_column_text][vc_column_text]Promoting healthy and fair competition among professionals preserves an ethical climate while fostering a robust business environment.

INTENT:

To promote respect and fair competition among marketing communications professionals. To serve the public interest by providing the widest choice of practitioner options.

GUIDELINES:

dgs employees shall:[/vc_column_text][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Follow ethical hiring practices”][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Preserve intellectual property rights in the marketplace.”][vc_separator type=”transparent” border_style=”” up=”10″ down=”10″][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]

DISCLOSURE OF INFORMATION

[/vc_column_text][vc_column_text]Cras justo odio, dapibus ac facilisis in, egestas eget quam. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit.

INTENT:

To build trust with the public by revealing all information needed for responsible decision making.

GUIDELINES:

dgs employees shall:[/vc_column_text][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Be honest and accurate in all communications.”][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Act promptly to correct erroneous communications for which the member is responsible.”][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Investigate the truthfulness and accuracy of information released on behalf of those represented.”][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Reveal the sponsors for causes and interests represented.”][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Disclose financial interest (such as stock ownership) in a client’s organization.”][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Avoid deceptive practices.”][vc_separator type=”transparent” border_style=”” up=”10″ down=”10″][/vc_column_inner][/vc_row_inner][vc_row_inner row_type=”row” type=”grid” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=””][vc_column_inner width=”1/3″][vc_column_text]

SAFEGUARDING CONFIDENCES

[/vc_column_text][vc_column_text]Our work and client trust requires appropriate protection of confidential and private information.

INTENT:

To protect the privacy rights of clients, organizations, and individuals by safeguarding confidential information.

GUIDELINES:

dgs employees shall:[/vc_column_text][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Safeguard the confidences and privacy rights of present, former, and prospective clients and employees.”][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Protect privileged, confidential, or insider information gained from a client or organization.”][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Immediately advise a supervisor if an employee discovers that a colleague or client is divulging confidential information.”][vc_separator type=”transparent” border_style=”” up=”10″ down=”10″][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]

CONFLICTS OF INTEREST

[/vc_column_text][vc_column_text]Avoiding real, potential or perceived conflicts of interest builds the trust of clients, employers, and the publics.

INTENT:

To earn trust and mutual respect with clients and employers. To build trust with the public by avoiding or ending situations that put one’s personal or professional interests in conflict with society’s interests.

GUIDELINES:

dgs employees shall:[/vc_column_text][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Act in the best interests of the client or employer, even subordinating the employee’s personal interests.”][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Avoid actions and circumstances that may appear to compromise good business judgment or create a conflict between personal and professional interests.”][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Disclose promptly any existing or potential conflict of interest to affected clients or organizations.”][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Encourage clients and customers to determine if a conflict exists after notifying all affected parties.”][vc_separator type=”transparent” border_style=”” up=”10″ down=”10″][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]

ENHANCING THE PROFESSION

[/vc_column_text][vc_column_text]We work constantly to strengthen the public’s trust in the profession.

INTENT:

To build respect and credibility with the public for the profession of public relations. To improve, adapt and expand professional practices.

GUIDELINES:

dgs employees shall:[/vc_column_text][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Acknowledge that there is an obligation to protect and enhance the profession.”][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Keep informed and educated about practices in the profession to ensure ethical conduct.”][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Actively pursue personal professional development.”][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Decline representation of clients or organizations that urge or require actions contrary to this Code.”][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Accurately define what marketing communications can accomplish.”][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Counsel subordinates in proper ethical decision-making.”][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Require that subordinates adhere to the ethical requirements of the Code.”][icon_list_item icon_pack=”font_awesome” fa_icon=”fa-square” icon_type=”small_icon_list” icon_color=”#ff9933″ title=”Report practices not in compliance with the Code.”][vc_separator type=”transparent” border_style=”” up=”10″ down=”10″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=””][vc_column][vc_row_inner row_type=”row” type=”grid” use_row_as_full_screen_section_slide=”no” text_align=”center” css_animation=””][vc_column_inner][vc_separator type=”transparent” border_style=”” up=”30″ down=”0″][vc_column_text]*Adopted from PRSA Code of Ethics 2000
June 2015[/vc_column_text][vc_separator type=”transparent” border_style=”” up=”30″ down=”0″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]