OUR MUSINGS

Let me handle that for you

By Leslie Galbreath

If you work in business, you’ve likely heard the phrase “everyone is a marketer” uttered sarcastically at one point or another. It’s become rather a running joke in my profession. As jokes go, it’s a pretty good one because it rings true more often than it should. When folks say this, it’s usually in response to feedback from an executive who is just “not feeling the design” or a salesperson who “knows for sure that my customers don’t use Facebook for business.” Maybe from a vendor who swears that “shiny paper is making a comeback.” (I can assure you, it’s not). The point is that everyone feels entitled to an opinion about marketing. The question is, why?

The answer is pretty simple else you likely wouldn’t be reading it in a blog, you’d be reading it in my critically acclaimed think piece on the philosophy of communications. Maybe someday, but for now I digress.

Marketing communications is the means by which customers experience brands so we are all, in fact, involved in it to some degree. Websites satisfy our need for immediate gratification by allowing us to buy just about anything online from our favorite vendors. Digital apps allow us to connect with world news as reported by our favorite reporters 24/7/365 with the tap of a finger. Television ads make us laugh, cry and sometimes scream. Communication is emotional and it’s everywhere, and that’s a big part of why everyone thinks they know it – because they see it, use it and feel it every day.

I can assure you, however, that the professionals who create the apps, websites, news programs and television ads, do not do these things based on gut or “cool stuff they saw online last night.” They skillfully engineer their work based on research, training, expertise and experience in the best interest of the brands they serve. This being one among many reasons that it is so important to make sure you choose to work with trained, skilled professionals.

Marketing communications is as of yet an unlicensed profession, which creates a free for all culture that can be risky. Marketers are caretakers for a business’ greatest asset after its people – its brand – and are often responsible for significant budgets and other resources. To elevate our profession beyond the aforementioned culture, many of us seek advanced degrees and accreditation that support industry standards and best practices to grow our expertise. Others rigorously pursue certifications to ensure they are at the top of their game. Others still actively participate in professional associations to benefit from their peers’ experience and guidance. All of these things enhance the credibility of the profession and make us the best suited to decide if the design feels right and if the message is on point.

So, my advice to companies in need of marketing services is look to the experts for input and trust their guidance. To those who think they know better, keep the feedback coming, but let me handle this for you, please.

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We are Thankful

we-are-thankfuldgs Marketing Engineers has much to be thankful for this Thanksgiving. From our exciting leadership changes to our continued development of our highly creative team, we are filled with abundant joy and thankfulness for all that we have had the opportunity to experience this past year. And we want to share our season of thanks with all of you – our dgs family.

“This year, I’m thankful for time to spend with the people (and dogs) I love, for people who see injustice and stand up against it and for my bright, kind, creative dgs team.”
– LG

“What I am most thankful for this Thanksgiving is that our oldest son is not deployed, as he has spent a few Thanksgivings in the past five years in combat zones unable to spend time with family.”
– MD

“I’m thankful that I work with an awesome group of people and for my loving family with which I get to spend the holidays.”
– CB

“This year, I find myself much more grateful for and appreciative of every previous president who’s served during my lifetime.”
– JM

“I’m thankful for my health and family.”
– AM

“For Thanksgiving 2017, I’m thankful for the opportunity to travel with my Mom to Raleigh, NC to spend time with my daughter Alison, my son Alex, his fiancé Kimmy and all of her family.”
– BI

“I am thankful that I get to wake up each day and make it whatever I want it to be, and I am thankful that every year my list continues to grow.”
– JB

“This year, I am thankful for the supportive, loving group of friends (both two and four legged) that have been brought into my life.”
– AH

“I am thankful for being around open-minded people who make me smile every day.”
– BL

“I am thankful for freedom, family and good health.”
– MB

“Naturally, as the latest member of the team, I’m thankful for my challenging and rewarding new job here at dgs and for the colleagues who’ve helped me meet those challenges thus far.”
– DF

“I’m thankful for all of the people (family, friends, coworkers) in my life.”
– RB

“My heart is full this year with love for my family and thankfulness my bright, beautiful and sassy child who brings sunshine to my days.”
– MM

We hope you have a wonderful holiday and don’t forget to add that extra helping of stuffing to your plate because, well, you deserve it. We know we’ll all be enjoying our time with our loved ones and sharing thanks for more than the Thanksgiving turkey. Happy Thanksgiving!

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Finding the right talent

By Marc DieboldFinding-the-right-talent

In a professional service business like ours, finding and retaining the right people is the key to sustained growth, profitability, and a vibrant corporate culture. Consequently, we look at the recruiting process as an opportunity to make a positive contribution to the overall health of the company.

Every step in our process is carefully planned and executed, from the wording in the employment ad, to the questions we ask during a phone interview, to the personality and skills assessments done during in-person interviews and testing. In the end, we’re looking for a candidate that not only has the job skills and experience to be productive, but also has the type of personality that will fit in and contribute positively to our corporate culture. If we’re successful in finding the right talent, it’s a win-win for the company and the new employee.

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Why Collaboration in the Workplace is Important

workplace-collaboration

Time and time again, history and experience have proven more can be accomplished by many than by an individual. It is not surprising this truism extends to the workplace in the form of collaboration. Collaboration is a buzz word in business today. Companies are trending toward open-office environments and even pulling remote employees back into the office to facilitate cross pollination of ideas. There is much to be gained from understanding the benefits of effective collaboration in the workplace.

In a collaborative work environment, businesses are able to complete more projects. There is efficiency in numbers. When work is delegated strategically, tasks are assigned by competency and bandwidth. This ensures the task will not only be completed well, but in a timely manner.

Sharing ideas and suggestions promotes cross-functional understanding within departments. Brainstorming in a group setting allows individuals to think outside of their specialty or niche area. Greater awareness of business operations inspires cohesive work. It also puts employees in a position to better serve internal stakeholders. After all, your coworkers are also your clients.

Lastly, positive collaborative environments increase employee engagement. Frequent communication allows team members to develop bonds. Humans are social creatures by nature. Workers who feel their input and work is valued by their management and team are more motivated to contribute and less likely to leave.

Collaboration inspires work that is efficient, cross-functional, and valued. When a workplace environment is conducive to producing this type of work, everybody wins, not just the business.

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