Our B4B Process

At dgs, we ask smarter questions so we can build smarter strategies – and we ground our work in research, insight and intent, not guesswork. First, our proprietary IntelliQUEST® discovery process uncovers the internal truths and external forces that shape your market, brand and buyers.

From there, we apply our DRIVE framework – a scalable, repeatable process that keeps marketing aligned with your business objectives at every stage.

D

DISCOVER

What matters most for your business.

We dive deep into your business, customers, competitors and opportunities to uncover what matters the most.

R

RECOMMEND

Strategies tailored to your goals.

Insights turn into action plans. We develop strategies tailored to your goals, audience and market position.

I

INTEGRATE

Your strategy into action.

We activate the strategy through the right channels and tools, ensuring every message and campaign works together.

V

VALIDATE

The return on investment.

We monitor what’s working, measure what matters and provide transparency on performance and ROI.

E

EVOLVE

Your strategies to adapt.

We refine continuously based on results so your marketing grows with your business and adapts to changing conditions.

This research-first approach builds structure without rigidity. It works across business units, market segments and solution types. So whether you’re launching a new product, repositioning your brand or scaling demand generation, we meet you where you are and help you advance purposefully.