Statistics
%
of B2B marketers plan to outsource creative support to agencies.
%
of B2B marketers want to raise their brand profile and tell a more cohesive story.
%
of B2B marketers want to redefine their value proposition and fulfill it.
%
of B2B marketers see experiential marketing as an essential innovation for audience reach.
%
of B2B marketers believe that their content strategy is only moderately effective.
%
of B2B companies outsource their content creation activities.
%
of B2B companies outsource their marketing strategy.
%
of B2B companies find outsourced marketing effective.
%
of B2B marketers struggle to develop a cohesive strategy.
%
of B2B marketers cite lack of resources as their biggest marketing content challenge.