OUR MUSINGS

When marketing to technically-minded people, it's absolutely vital to understand where they're coming from and what they want and need. Without that basic information and the resulting ability to talk in their language, any creative campaign will fall short of...

by Chuck Bates, Director of Public RelationsBe nice to everyone. It’s as simple as that when it comes to establishing business relationships. By nice, I mean cordial, truthful, and fair with people. Well-established relationships not only make for smoother more...

by Marc Diebold, President & CEOI think it’s safe to say we’ve all known someone who is a really nice person but has the annoying habit of talking too much. We might end up feeling guilty about this, but what happens at times is that we sort of tune them out, and, in...

Great article - check it out:https://blog.hubspot.com/blog/tabid/6307/bid/4359/5-Steps-for-Successful-Social-Media-Marketing.aspx

91 days.That's all we have until IMTS 2010 is officially upon us.And lots to do before then.If you're exhibiting at IMTS 2010 and you're not yet thinking about marketing your booth and presence at the show, you should be.If your name appears on any...

by Marc Diebold, President & CEOIs thinking outside the box a good thing, or a result of poor strategic planning? I’m not trying to discourage creative thinking here, but my point is that if your people are constantly having to ‘think outside the box’ to come up with...

by Justin Brown, Senior Art DirectorGoogle is indisputedly one of the world’s largest provider of free technological resources and applications, cloud computing solution. With technologies ranging from search, advertising, applications (apps), and now mobile, Google...

by Sarah Showalter, Account ManagerPart of being a successful account manager is time management. There never seems to be enough time in the day to get everything done, but with effective time management skills you can accomplish what needs to get done and prioritize...

by Jim May, PR ManagerSo you’ve identified which social media could provide your company with some significant value, but now you have to actually execute. Here are tips for some of the vehicles that have been discussed in previous entries.Message Boards/Forums- Go...