OUR MUSINGS

Moser, Reshoring at the White House

by Harry Moser, Founder, Reshoring Initiative I was first contacted by the White House’s National Economic Council on Tuesday, Jan 3.  They said that the Commerce Department and the White House Office of Science and Technology Policy had both recommended I be included...

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A No-Longer-Premature Look at 2011’s Music

So the back half of my original entry from November 11 was originally going to run before the end of the year, but then travel and holidays and other miscellaneous busy-ness happened and here we are two weeks into the new year. 2011 was a great year for music and over...

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Don’t Let a Bad Headline Embarrass You

By Sarah Knight, Copywriter I’m not one to stay up and watch late night television, but if I happen to catch The Tonight Show, I love when Jay Leno does his bit on bad—but very funny—headlines.  As a writer, I realize it’s sometimes difficult to craft an effective,...

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B-to-B vs. B-to-C – Part 1

by Marc Diebold, President & CEO When I’m in a social situation where the conversation turns to work-related subjects, I’m often asked what I do for a living, as we all are. If the person I’m talking with is engaged somehow in this and the conversation expands, it can...

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The Value of Living Thankful

By Justin Brown, Senior Art Director Tomorrow is Thanksgiving – a time for giving thanks, family gatherings, stuffing your face with food, watching football and taking naps. There's a trend of using the days of November leading up to Thanksgiving as a way to share...

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A Potentially Premature Look at the Year in Music

by Jim May I was kicking around half a dozen or so ideas for this week's blog and it's one of those days where all of the topics I could think of either seemed boring or would require a depth of research, consideration and time that my current schedule refuses to...

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What is PR, Exactly?

By Sarah Knight, Copywriter I have been working in a public relations capacity for more than 10 years, and I am always fascinated to hear how people perceive the profession. Some think it is just about schmoozing, while others think it is just churning out press...

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Can Rebranding Save a Hit Comedy Show?

By Sarah Knight, Copywriter Within the next few weeks the fall television season will begin, and I must say I am concerned about the fate of Two and a Half Men, one of my all-time favorite shows. After all, actor Charlie Sheen, the sitcom’s main character, found...

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How To Grow Obsolete With Grace

By Justin Brown, Senior Art Director It's finally here, the day Steve Jobs personally addressed the Apple Board of Directors and the Apple Community that he could no longer meet his duties and expectations as Apple's CEO. The resignation of an innovator, visionary and...

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