OUR MUSINGS

Whatever you make and whoever constitutes your ideal customer, your ability to make a sale demands that you build awareness among your target audience. But awareness alone isn't enough to inspire a purchase, so how do you structure a marketing effort that goes beyond...

Events are still an excellent tactic for helping your marketing communications gain traction among your target audiences. Social media and advertising are great tactics too, but nothing can replace real-time engagement, whether in person or online. But these are...

The world looks a lot different this month. Whatever you call the virus – novel coronavirus, COVID-19, SARS-CoV-2, etc. – it’s had a profound effect on all of our lives. But while the dgs team has been busy working from home, we’ve also had the unique opportunity to...

Color is one of the most powerful elements in graphic design. The use of a specific color has the potential of subtly influencing perceptions and emotions of people viewing your ads or marketing pieces. For example, using green might evoke a connection with nature,...

I’m back to talk about one of my favorite subjects – The importance of strategic communication planning. I was reminded this week of just how abbreviated our media cycle has become. While we all live and breathe this fact when it comes to national political news these...

If you don’t have time to read this whole article, here’s the most important takeaway: don’t spend your entire budget on the equivalent of a Super Bowl commercial. While this may be a viable strategy for a big international brand, it’s rarely a good idea for most...