OUR MUSINGS

by Janae Cummings, PR Associate There’s a common misconception that press releases are a foolproof method for increasing client exposure at minimal expense. Technically, I suppose that is true, but what most people forget, or, perhaps, never realize is that the...

by Leslie Galbreath, Executive Vice President/CMOBelieve it or not, another IMTS is just around the corner. It seems as if it was just yesterday that the machine tool industry gathered at McCormick Place in Chicago for the International Manufacturing Technology Show....

by Marc Diebold, President & CEOI ran into an interesting guy once a few years ago. I had just walked into a banquet room – a bit early for once – to attend a marketing association meeting. I’m not the most outgoing networker in the world, but I try to make an effort...

by Justin Brown, Senior Art DirectorLet’s say we have a client who needs an ad or piece of literature focused on a new series of machines. After I understand the creative and marketing strategies, I start experimenting with layouts. For inspiration, I avoid looking at...

by Jim May, PR Manager After a couple weeks away from the blog, I’m back with our next installment on the use of social media. Let’s take a look at some more avenues you’ve heard about and may be considering.How much do customers want to talk about your product?With...

We are pleased (thrilled, as a matter of fact) to announce that dgs Marketing Engineers has been named to BtoB magazine's Top Agency list for 2010. Here's an excerpt from our recent press release:dgs Marketing Engineers has been named to BtoBʼs 2010 list of top...

by Jim May, PR Manager Determining The Social Media Vehicles That Fit Your Company Last week we talked about some of the common misperceptions about social media. Now let’s take a look at some of the specific tools at your disposal. Is there an audience for your...

by Jim May, PR ManagerIt’s amazing how many companies are caught up in the social media craze, while completely ignoring the plain meaning of the name of the medium. These folks are easy to spot. Look at a business’s Facebook page. Are 90% of the wall postings by a...

By Justin Brown, Senior Art DirectorHave you noticed what’s trending on Twitter? Did you tell Facebook what’s on your mind? Are people watching your videos on YouTube, Vimeo or uStream? How many Flickr albums do you have? Where does Foursquare say you are? Oh...