OUR MUSINGS
New Ideas Are Where It’s At, Folks
by Leslie Galbreath Our clients are busy. This is a very good thing. What's even better is that the new ideas are pouring out of us. As we move through this economic recovery (thank goodness), there's more reason than ever for our clients to market themselves....
Working Effectively with Industry Trade Press
By Jim May With going on eight years of experience in working public relations with industry trade press, I’ve picked up quite a few lessons that have helped me be effective in the profession. Here are a handful of those I consider most important. Be Yourself A PR...
Monday Morning Quarterback
By Leslie Galbreath Those who know me well know that I have a few great loves in life - family, friends, reading, running and Green Bay Packers football. Perhaps that seems a bit odd for a Muncie-born Hoosier, but the Packers are a family tradition. Born and raised in...
The ‘Art’ Of Music Recording
by Marc Diebold If you are a musician, or follow news about your favorite bands or the music industry in general, you probably know that it’s possible these days to do a professional recording at home. All you really have to have is a good microphone, an input device,...
The Strategic Integration of Internet Marketing and Social Media: What’s your plan?
by Justin Brown, Senior Art Director Last month, I had the opportunity to attend the 2010 Masters of Business Online (MBO) conference; an event put on by Slingshot SEO and featured a number of great speakers. The purpose of MBO is to bring marketers from businesses...
When times are tough…
by Nick Shelton, VP Sales/Marketing, Shelton Machinery When times are tough you can give up and blame outside influences for your failures, or you can set up and excel in your industry. The last part of 2008 and all of 2009 were extremely tough for the machine tool...
Better With Age
by Marc Diebold There aren’t a whole lot of things that get better with age. Red wine comes to mind for most people. For me, life outside of work and family is all about music, so what comes to mind for me is guitars, specifically acoustic guitars. I have a few…ok,...
An Open Creative-Minded IMTS
by Justin Brown, Senior Art Director The International Manufacturing Technology Show (IMTS) is the premier manufacturing technology show in North America for all the latest in manufacturing technology, networking and solution providers for your current and future...
Tips For Twitter and Facebook
by Jim May, Senior PR Associate First of all, apologies to those of you that read these and have been wondering where my last entry on social media has been. As those serving our target industry can attest to, IMTS wreaks havoc on schedules in the pre-show months....
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