Don’t Let a Bad Headline Embarrass You

By Sarah Knight, Copywriter I’m not one to stay up and watch late night television, but if I happen to catch The Tonight Show, I love when Jay Leno does his bit on bad—but very funny—headlines. As a writer, I realize it’s sometimes difficult to craft an effective,...

B-to-B vs. B-to-C – Part 1

by Marc Diebold, President & CEO When I’m in a social situation where the conversation turns to work-related subjects, I’m often asked what I do for a living, as we all are. If the person I’m talking with is engaged somehow in this and the conversation expands,...

The Value of Living Thankful

By Justin Brown, Senior Art Director Tomorrow is Thanksgiving – a time for giving thanks, family gatherings, stuffing your face with food, watching football and taking naps. There’s a trend of using the days of November leading up to Thanksgiving as a way to...

A Potentially Premature Look at the Year in Music

by Jim May I was kicking around half a dozen or so ideas for this week’s blog and it’s one of those days where all of the topics I could think of either seemed boring or would require a depth of research, consideration and time that my current schedule...

What is PR, Exactly?

By Sarah Knight, Copywriter I have been working in a public relations capacity for more than 10 years, and I am always fascinated to hear how people perceive the profession. Some think it is just about schmoozing, while others think it is just churning out press...
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