All Business is Family Business

All Business is Family Business

By: Leslie Galbreath I was asked recently about my perspective on owning a small business. When considering how to best describe it, the closest parallel I could think of is caring for a large family. When you think about it, we spend more hours each week with our...
Why should I care? Make the most of your media pitch

Why should I care? Make the most of your media pitch

I’m back to talk about one of my favorite subjects – The importance of strategic communication planning. I was reminded this week of just how abbreviated our media cycle has become. While we all live and breathe this fact when it comes to national political news these...
The Myth of the Big Splash

The Myth of the Big Splash

If you don’t have time to read this whole article, here’s the most important takeaway: don’t spend your entire budget on the equivalent of a Super Bowl commercial. While this may be a viable strategy for a big international brand, it’s rarely a good idea for most...
How your media events really gain traction

How your media events really gain traction

Media events attract publicity and promotional coverage. They give your company direct opportunities to raise awareness of what you do while you connect with prospective clients and show them your value as a resource. Whether you showcase your business in person or...
Speaking the Lingo: Business Jargon and the Quest for Clarity

Speaking the Lingo: Business Jargon and the Quest for Clarity

The next time you tell a colleague that you’re going to run something up the flagpole or touch base offline about synergy and ideation, reconsider the impact of “business speak” and language in general. Language alters the brain Clarity of thought...
Snapchat for Promoting Your Business: Yes or No?

Snapchat for Promoting Your Business: Yes or No?

In the PR industry, we strive to reach our clients’ audiences wherever they are, and in recent years, that means following users to popular social media platforms. However, while businesses have grown increasingly comfortable with advertising via Facebook and Google,...