Speaking the Lingo: Business Jargon and the Quest for Clarity

Speaking the Lingo: Business Jargon and the Quest for Clarity

The next time you tell a colleague that you’re going to run something up the flagpole or touch base offline about synergy and ideation, reconsider the impact of “business speak” and language in general. Language alters the brain Clarity of thought...
Snapchat for Promoting Your Business: Yes or No?

Snapchat for Promoting Your Business: Yes or No?

In the PR industry, we strive to reach our clients’ audiences wherever they are, and in recent years, that means following users to popular social media platforms. However, while businesses have grown increasingly comfortable with advertising via Facebook and Google,...
A Tale of Two Vehicle Purchases

A Tale of Two Vehicle Purchases

  Cedric and Cynthia each drive about 15,000 miles per year in their respective vehicles. At the beginning of last year, each of them bought a new vehicle with better gas mileage than their previous one. Cedric had been driving a 2003 Toyota Tundra that averaged...
Boost your organic traffic for the long-term with awesome content

Boost your organic traffic for the long-term with awesome content

Chances are organic search is one of the biggest traffic sources to your website. Every experienced web manager or marketer is determined to bring as many visitors from engines like Google or Bing to their website as possible largely because, when done properly, this...
Let me handle that for you

Let me handle that for you

By Leslie Galbreath If you work in business, you’ve likely heard the phrase “everyone is a marketer” uttered sarcastically at one point or another. It’s become rather a running joke in my profession. As jokes go, it’s a pretty good one because it rings true more often...
We are Thankful

We are Thankful

dgs Marketing Engineers has much to be thankful for this Thanksgiving. From our exciting leadership changes to our continued development of our highly creative team, we are filled with abundant joy and thankfulness for all that we have had the opportunity to...
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