Is your content in the driver seat or is your focus on hitting deadlines and meeting expectations? Slow it down and reassess. Successful campaign copy is focused, personalized and targeted on the key audience. Try these top tips to staying true to your message. Know...
Those who know the dgs team well, know that we go by our initials most of the time. LG is Leslie Galbreath, Chief Executive Officer. I’m RB, Rebecca Boyle, Executive Assistant to the CEO. Initials make for fast communication, especially when you’re referring to the...
Email marketing ranks as the third most effective marketing channel to reach your audience. Studies suggest that it has great reach, offers a high ROI, and is the preferred communication channel for most clients. Despite this preference, it isn’t always easy to...
When used to its full potential, Google Analytics can be a useful tool that provides insights and answers to burning questions about the effectiveness of your website. The data in Google Analytics reports can help you answer questions such as how well your online (and...
As writers, we want to create content that ignites action and compels our audience. It’s best to use language that simply and accurately describes your product or service, with the end goal being to educate and persuade. The words you choose make the difference...
