OUR MUSINGS
A Week Without LG
Those who know the dgs team well, know that we go by our initials most of the time. LG is Leslie Galbreath, Chief Executive Officer. I’m RB, Rebecca Boyle, Executive Assistant to the CEO. Initials make for fast communication, especially when you’re referring to the...
Why are your emails never opened? 5 tricks to improve email open and read rates
Email marketing ranks as the third most effective marketing channel to reach your audience. Studies suggest that it has great reach, offers a high ROI, and is the preferred communication channel for most clients. Despite this preference, it isn’t always easy to...
Answering your simple questions with Google Analytics
When used to its full potential, Google Analytics can be a useful tool that provides insights and answers to burning questions about the effectiveness of your website. The data in Google Analytics reports can help you answer questions such as how well your online (and...
IS IT AMAZINGLY UNIQUE? PROBABLY NOT. Top 10 Words Content Writers Should Avoid
As writers, we want to create content that ignites action and compels our audience. It’s best to use language that simply and accurately describes your product or service, with the end goal being to educate and persuade. The words you choose make the difference...
Why research matters
By Leslie Galbreath Why do leaders fail? Put simply, they make bad decisions. Sometimes those decisions are based too much on emotion or gut instinct. Other times, decisions are made to appease key influencers without considering the masses. In some cases, decisions...
How to sustain a successful social media presence for your company
You’ve done it. Your business has finally taken the leap into the social landscape and started a Facebook page, Twitter account or Instagram profile. You’re now ready to engage with your customers and share exciting updates from your company. Fast forward three...
Being a Graphic Designer
By Justin Brown I love the opportunity to craft exceptional experiences that delight, educate, and inform current and future users. Building products means you’re part of something big. When you’re starting a new feature or product, you’re trying to solve a problem...
Why professionalism matters
By Leslie Galbreath Seems pretty straightforward, right? Wrong. I find myself musing on this subject after recently receiving an outlandish pitch from a sales representative. The pitch was comprehensive in the sense that it included insults, sarcasm, sexism, threats...
What’s happened to kids’ sports?
By Polly Bonacuse I come from an athletic family. Growing up, the more sports we played, the better - it was fun. So it’s no surprise that I have an athletic son, who is approaching the age group where sports are getting more and more competitive. And I’m nervous. In...
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10100 Lantern Road, Suite 225
Fishers, IN 46037