What is PR, Exactly?

By Sarah Knight, Copywriter I have been working in a public relations capacity for more than 10 years, and I am always fascinated to hear how people perceive the profession. Some think it is just about schmoozing, while others think it is just churning out press...

Can Rebranding Save a Hit Comedy Show?

By Sarah Knight, Copywriter Within the next few weeks the fall television season will begin, and I must say I am concerned about the fate of Two and a Half Men, one of my all-time favorite shows. After all, actor Charlie Sheen, the sitcom’s main character, found...

How To Grow Obsolete With Grace

By Justin Brown, Senior Art Director It’s finally here, the day Steve Jobs personally addressed the Apple Board of Directors and the Apple Community that he could no longer meet his duties and expectations as Apple’s CEO. The resignation of an innovator,...

Taking Public Relations Efforts To The Next Level: Lesson Learned

by Chuck Bates During the course of the last year, dgs Marketing Engineers has recognized the evolving role general business media can play for business-to-business companies. As a result, we have been working to take client Public Relations to the next level. This...

Can A Walk Down Memory Lane Be a Branding Experience?

By Leslie Galbreath Last night, I attended a concert so nostalgic I could smell the fresh paint on the lockers of my high school. I was instantly transported back to a time where my biggest concerns in life were acing my AP English test, swim practice and Friday night...

Good Eating in Indy

Elise (my better half to those unfamiliar) and I make it a point to try as many of Indianapolis’ locally owned restaurants as possible. Those that follow comprise some of my personal favorites among the many we’ve visited, and revisited, over the years. If...
X