by Marc Diebold There aren’t a whole lot of things that get better with age. Red wine comes to mind for most people. For me, life outside of work and family is all about music, so what comes to mind for me is guitars, specifically acoustic guitars. I have a few…ok,...
by Justin Brown, Senior Art Director The International Manufacturing Technology Show (IMTS) is the premier manufacturing technology show in North America for all the latest in manufacturing technology, networking and solution providers for your current and future...
by Jim May, Senior PR Associate First of all, apologies to those of you that read these and have been wondering where my last entry on social media has been. As those serving our target industry can attest to, IMTS wreaks havoc on schedules in the pre-show months....
When marketing to technically-minded people, it’s absolutely vital to understand where they’re coming from and what they want and need. Without that basic information and the resulting ability to talk in their language, any creative campaign will fall...
by Chuck Bates, Director of Public RelationsBe nice to everyone. It’s as simple as that when it comes to establishing business relationships. By nice, I mean cordial, truthful, and fair with people. Well-established relationships not only make for smoother more...
by Marc Diebold, President & CEOI think it’s safe to say we’ve all known someone who is a really nice person but has the annoying habit of talking too much. We might end up feeling guilty about this, but what happens at times is that we sort of tune them out,...
