Those who know the dgs team well, know that we go by our initials most of the time. LG is Leslie Galbreath, Chief Executive Officer. I’m RB, Rebecca Boyle, Executive Assistant to the CEO. Initials make for fast communication, especially when you’re referring to the...
Email marketing ranks as the third most effective marketing channel to reach your audience. Studies suggest that it has great reach, offers a high ROI, and is the preferred communication channel for most clients. Despite this preference, it isn’t always easy to...
When used to its full potential, Google Analytics can be a useful tool that provides insights and answers to burning questions about the effectiveness of your website. The data in Google Analytics reports can help you answer questions such as how well your online (and...
As writers, we want to create content that ignites action and compels our audience. It’s best to use language that simply and accurately describes your product or service, with the end goal being to educate and persuade. The words you choose make the difference...
By Leslie Galbreath Why do leaders fail? Put simply, they make bad decisions. Sometimes those decisions are based too much on emotion or gut instinct. Other times, decisions are made to appease key influencers without considering the masses. In some cases, decisions...
You’ve done it. Your business has finally taken the leap into the social landscape and started a Facebook page, Twitter account or Instagram profile. You’re now ready to engage with your customers and share exciting updates from your company. Fast forward three...
