Lessons Learned From Pubcon 2014

Digital Communications Associate Austin Hostetter recently spent a week at Pubcon 2014 as part of his role on our team. Here are his thoughts on the event. There are few things that can trump spending an entire work week in Las Vegas (at least in my opinion), which is...

Why Use Google+?

If you’ve ever attended a conference, luncheon, or workshop, marketers are always stressing the importance of using Google+ as part of a social media strategy. You most likely have heard things like: “It is the next big social media network.” “The number of people...

5 Unique Targeting Factors of Facebook Ads

Very few companies know as much about their users as Facebook does. Facebook is constantly collecting information about your likes, dislikes, demographics, friends, and web history. Every time you log into Facebook (through a computer or mobile device), data is being...

The Seven Commandments of Twitter

Twitter is continually growing in its usage, popularity and functionality. Marketers of any industry should take note of all Twitter has to offer. The short, to-the-minute nature of a tweet provides instant, frequent access to a target market unlike any other...

Searching for an Answer

“I’ll Google it!” This might be the first phrase that comes to you when you’re asked a question you do not know the answer to. Google has become much more than a search engine. It has become a staple in our quest for answers. When there is a question, there...

Using Digital Technology to Your Advantage

In the world today, we have access to a plethora of digital tools to make our lives easier. There is an app for everything and we carry more technology around in our pockets than it took to get to the moon in 1969. When it comes to a business setting, we need to know...
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