91 days.
That’s all we have until IMTS 2010 is officially upon us.
And lots to do before then.
If you’re exhibiting at IMTS 2010 and you’re not yet thinking about marketing your booth and presence at the show, you should be.
If your name appears on any metalcutting-related list anywhere, you’ve likely already received a barrage of marketing opportunities offered by IMTS show management, many of which are quite effective.
That said, now is the time to really get creative. To plan. To make the most of the IMTS captive audience. And, most importantly, to get closer to your customers and prospects.
If you ask management of most companies planning to attend the show, I’d bet they’d say a lot is riding on this one. So, let’s make the most of it.
Things to think about this week:
-Public Relations – Pre-show deadlines have arrived. Make sure you have delivered your new products and technology messages to the press. Don’t be left out of these important show-planning issues.
-Direct Mail – Now is the time to start crafting your booth invitation messages and thinking about how to deliver them to your customers and prospects.
-Web – What will your online presence look like? You must have an online presence for the show, and the sooner the better.
-Booth Signage – Don’t put this off until August. No good can come of it. Start thinking graphics now.
And hey, if you’re feeling overwhelmed, give us a call. We can help.
More to come next week…