Jun 30, 2016 | Blog
While trade show attendance represents a significant investment on the part of a business, it offers unique value that cannot be gained through other marketing mediums. Trade shows offer exhibitors the opportunity to have face-to-face meetings with many different...
Feb 12, 2016 | Blog
If you find yourself well into this new year without a finalized marketing communications plan, or have been frustrated in past years with plans that don’t produce the results you want, don’t worry. It’s not too late to develop a plan that meets your marketing and...
Dec 22, 2011 | Blog
By Sarah Knight, Copywriter I’m not one to stay up and watch late night television, but if I happen to catch The Tonight Show, I love when Jay Leno does his bit on bad—but very funny—headlines. As a writer, I realize it’s sometimes difficult to craft an effective,...
Oct 25, 2011 | Blog
By Sarah Knight, Copywriter I have been working in a public relations capacity for more than 10 years, and I am always fascinated to hear how people perceive the profession. Some think it is just about schmoozing, while others think it is just churning out press...
Aug 11, 2011 | Blog
by Chuck Bates During the course of the last year, dgs Marketing Engineers has recognized the evolving role general business media can play for business-to-business companies. As a result, we have been working to take client Public Relations to the next level. This...
