While trade show attendance represents a significant investment on the part of a business, it offers unique value that cannot be gained through other marketing mediums. Trade shows offer exhibitors the opportunity to have face-to-face meetings with many different...
If you find yourself well into this new year without a finalized marketing communications plan, or have been frustrated in past years with plans that don’t produce the results you want, don’t worry. It’s not too late to develop a plan that meets your marketing and...
By Sarah Knight, Copywriter I’m not one to stay up and watch late night television, but if I happen to catch The Tonight Show, I love when Jay Leno does his bit on bad—but very funny—headlines. As a writer, I realize it’s sometimes difficult to craft an effective,...
By Sarah Knight, Copywriter I have been working in a public relations capacity for more than 10 years, and I am always fascinated to hear how people perceive the profession. Some think it is just about schmoozing, while others think it is just churning out press...
by Chuck Bates During the course of the last year, dgs Marketing Engineers has recognized the evolving role general business media can play for business-to-business companies. As a result, we have been working to take client Public Relations to the next level. This...
