Jun 2, 2015 | Blog
When marketing to technically-minded people, it’s absolutely vital to understand where they’re coming from and what they want and need. Without that basic information and the resulting ability to talk in their language, any creative campaign will fall short of... Nov 7, 2014 | Blog
Digital Communications Associate Austin Hostetter recently spent a week at Pubcon 2014 as part of his role on our team. Here are his thoughts on the event. There are few things that can trump spending an entire work week in Las Vegas (at least in my opinion), which is... Oct 23, 2014 | Blog
If you’ve ever attended a conference, luncheon, or workshop, marketers are always stressing the importance of using Google+ as part of a social media strategy. You most likely have heard things like: “It is the next big social media network.” “The number of people... Oct 16, 2014 | Blog
Very few companies know as much about their users as Facebook does. Facebook is constantly collecting information about your likes, dislikes, demographics, friends, and web history. Every time you log into Facebook (through a computer or mobile device), data is being... Aug 21, 2014 | Blog
Twitter is continually growing in its usage, popularity and functionality. Marketers of any industry should take note of all Twitter has to offer. The short, to-the-minute nature of a tweet provides instant, frequent access to a target market unlike any other... 