Whatever you make and whoever constitutes your ideal customer, your ability to make a sale demands that you build awareness among your target audience. But awareness alone isn’t enough to inspire a purchase, so how do you structure a marketing effort that goes...
Events are still an excellent tactic for helping your marketing communications gain traction among your target audiences. Social media and advertising are great tactics too, but nothing can replace real-time engagement, whether in person or online. But these are...
The world looks a lot different this month. Whatever you call the virus – novel coronavirus, COVID-19, SARS-CoV-2, etc. – it’s had a profound effect on all of our lives. But while the dgs team has been busy working from home, we’ve also had the unique opportunity to...
Color is one of the most powerful elements in graphic design. The use of a specific color has the potential of subtly influencing perceptions and emotions of people viewing your ads or marketing pieces. For example, using green might evoke a connection with nature,...
You may have heard the term “AP style” in connection with some copy written by your communications department or public relations agency. What exactly is AP style, and why would you use it? That’s what we’re going to tackle here in this blog post. First, a little...
I was asked recently about my perspective on owning a small business. When considering how to best describe it, the closest parallel I could think of is caring for a large family. When you think about it, we spend more hours each week with our coworkers than we do...
