May 7, 2010 | Blog
by Janae Cummings, PR Associate There’s a common misconception that press releases are a foolproof method for increasing client exposure at minimal expense. Technically, I suppose that is true, but what most people forget, or, perhaps, never realize is that the...
Apr 29, 2010 | Blog
by Leslie Galbreath, Executive Vice President/CMOBelieve it or not, another IMTS is just around the corner. It seems as if it was just yesterday that the machine tool industry gathered at McCormick Place in Chicago for the International Manufacturing Technology Show....
Apr 22, 2010 | Blog
by Marc Diebold, President & CEOI ran into an interesting guy once a few years ago. I had just walked into a banquet room – a bit early for once – to attend a marketing association meeting. I’m not the most outgoing networker in the world, but I try to make an...
Apr 16, 2010 | Blog
by Justin Brown, Senior Art DirectorLet’s say we have a client who needs an ad or piece of literature focused on a new series of machines. After I understand the creative and marketing strategies, I start experimenting with layouts. For inspiration, I avoid looking at...
Apr 2, 2010 | Blog
by Jim May, PR Manager After a couple weeks away from the blog, I’m back with our next installment on the use of social media. Let’s take a look at some more avenues you’ve heard about and may be considering.How much do customers want to talk about your product?With...
Mar 24, 2010 | Blog
We are pleased (thrilled, as a matter of fact) to announce that dgs Marketing Engineers has been named to BtoB magazine’s Top Agency list for 2010. Here’s an excerpt from our recent press release:dgs Marketing Engineers has been named to BtoBʼs 2010 list...
