May 11, 2016 | Blog
There are millions of stories being told every day. A person is bombarded with words and images throughout their waking hours — status updates and shared articles on Facebook, a flyer or catalog received in the mail, ads that appear on every webpage, billboards seen...
Mar 31, 2016 | Blog
The dgs team is a unique bunch of people. While we collaborate and coordinate on client projects, the truth is we are all radically different individuals with different tastes, talents and interests. Case in point: recently, an office-wide survey was sent out to gauge...
Mar 10, 2016 | Blog
Marketers can save themselves a lot of trouble by routinely asking, ‘what’s the worst that can happen?’ That may sound a bit pessimistic or cynical, but I disagree. If you don’t foresee potential problems, you’re helpless to avoid them. Few, if any, ideas are truly...
Feb 22, 2016 | Blog
The Industrial Internet of Things (IIoT) is all the buzz in manufacturing right now. Using sensors, machine-to-machine communications and the Internet to share and access data throughout the plant–and even beyond its walls–creates tremendous opportunities...
Feb 12, 2016 | Blog
If you find yourself well into this new year without a finalized marketing communications plan, or have been frustrated in past years with plans that don’t produce the results you want, don’t worry. It’s not too late to develop a plan that meets your marketing and...
Jun 2, 2015 | Blog
When marketing to technically-minded people, it’s absolutely vital to understand where they’re coming from and what they want and need. Without that basic information and the resulting ability to talk in their language, any creative campaign will fall short of...
